Figure 9-8 -The Perceptual Map in Figure 9-8 Shows How Various Drinks

question 16

Multiple Choice

Figure 9-8

-The perceptual map in Figure 9-8 shows how various drinks are seen in the minds of adult consumers. Suppose a coffee producer wants to increase sales. Its advertising agency recommends that it run ads showing that coffee is healthier than one or more competitive drinks shown in the figure. In the ads, coffee should be compared with

• A)sugared soft drinks.
• B)fruit-flavoured drinks and sugared soft drinks.
• C)skinny lattes.
• D)fruit-flavoured drinks.

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Definitions:

X Chromosome

One of the two sex chromosomes, which in humans and most animals determines the sex of the individual; females have two X chromosomes, males one X and one Y chromosome.

Associative Play

A stage of play in young children where they interact and share materials but do not coordinate their activities with a common goal.

Cooperative Play

A stage of play development in which children play together, creating and organizing games and activities with common goals.

Parallel Play

A developmental stage in early childhood where children play next to each other without interacting.