List and Briefly Describe the Five Strategies Global Companies Have

question 126

Short Answer

List and briefly describe the five strategies global companies have for matching products and their promotion efforts to global markets.

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Definitions:

Reactive

A response or behavior that occurs as a result of external stimuli, rather than initiating action proactively.

Proactive

An approach characterized by taking initiative and anticipatory actions to influence an outcome, rather than reacting to events after they occur.

McClelland's Learned Needs Theory

A psychological theory suggesting that individuals are motivated by three primary needs: achievement, affiliation, and power, which they learn over time.

Safety Need

A concept from Maslow's hierarchy of needs referring to an individual's need for security, protection, and freedom from fear or anxiety.