Examlex
Understanding that American consumers do not have an appetite for chicken feet, this normally 'wasted' product in North America is sold by American chicken producers very cheaply to South East Asian consumers, often below the local cost. This is a form of:
Edgy Advertising
Marketing campaigns that use provocative, bold, or unconventional messages and visuals to capture attention and evoke strong emotions.
Wheel
A circular object that revolves on an axle and is fixed below a vehicle or other object to enable it to move easily over the ground.
Social Media Engagement
The level of interaction and participation a user or audience has with a brand's content on social media platforms.
Showrooming
The practice of examining merchandise in a physical retail store but then purchasing it online, often at a lower price.
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