Brands Must Be Cognizant of What Rumours Are Being Shared

question 19

Multiple Choice

Brands must be cognizant of what rumours are being shared on social media. For example, rumours that McDonald's hamburgers contained horsemeat is an example of:

• A)negative viral marketing.
• B)consumer ethnocentrism.
• C)a lack of back translation.
• D)cultural insensitivity.

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Definitions:

Principle of Rights

The principle that defends the entitlements of individuals to have or do something, often used in the context of legal, social, or ethical issues.

Confidential Records

Information or documents that are not to be disclosed to unauthorized individuals due to privacy, legal, or security considerations.

Security

A financial instrument designated as a note, stock, or bond or any other instrument named in the Securities Act of 1933.

Basic Needs

Fundamental requirements necessary for individuals to live a healthy and relatively comfortable life, such as food, water, shelter, and clothing.