Which of the Following Is Considered an Advantage of Online

question 24

Multiple Choice

Which of the following is considered an advantage of online buying?

• A)reduces supplier's negotiating power
• B)reduces competition
• C)lowers transaction costs
• D)increases the number of ultimate consumers

Calculate and interpret CPM (Cost Per Thousand) for various media options.

Understand the role of repetitive exposure in advertising effectiveness.

Recognize the importance of media metrics (ratings, share points) in advertising planning.

Learn about the challenges and considerations in global advertising campaigns.

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Definitions:

Aggregate Demand Curve

A curve that represents the total demand for all goods and services within an economy at various price levels, illustrating the inverse relationship between price level and demand.

Federal Reserve

The central banking system of the United States, responsible for conducting national monetary policy, supervising and regulating banks, maintaining financial stability, and providing financial services.

Interest-Rate Effect

Explains how changes in the interest rate influence the level of spending on consumer goods and services, typically suggesting that higher rates reduce spending.

Money Market

A segment of the financial market where short-term financial assets are traded, facilitating the borrowing and lending of short-term funds.