Which One of the Following Statements Does Not Accurately Describe

question 88

Multiple Choice

Which one of the following statements does not accurately describe organizational buying behaviour?

• A)It is the decision-making process organizations use to establish the need for products and identify, evaluate, and choose among alternative brands and suppliers.
• B)It always involves highly formalized buying centres.
• C)It will require organizational members to formulate a make-buy decision.
• D)It is similar to consumer buying behaviour.

---

Definitions:

Underlying Principles

Fundamental concepts or assumptions that form the basis for a system, theory, or policy.

External Locus

A belief that one's successes or failures result from external factors beyond their control.

Cognitive Ability

The capacity to perform higher mental processes of reasoning, remembering, understanding, and problem-solving.

Need

A requirement necessary for an individual or organization to achieve a goal or address a problem.