The Concept in Organizational Buying That Corresponds Most Closely to a Consumer's

question 115

Multiple Choice

The concept in organizational buying that corresponds most closely to a consumer's evoked set in consumer buying is the:

• A)buying centre.
• B)seven buying criteria.
• C)bidders' list.
• D)type of buying situation.

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Definitions:

Empiricism

Use of objective observations to answer a question about the nature of behavior.

Empirical Evidence

Evidence that is based on observation, experience, or experiment, rather than theory or pure logic.

Intuition

The ability to understand or know something immediately, without the need for conscious reasoning.

Availability

The degree to which resources, services, or supports are accessible and obtainable when needed.