The Concept in Organizational Buying That Corresponds Most Closely to a Consumer's

question 115

Multiple Choice

The concept in organizational buying that corresponds most closely to a consumer's evoked set in consumer buying is the:

• A)buying centre.
• B)seven buying criteria.
• C)bidders' list.
• D)type of buying situation.

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Definitions:

Trade Discounts

Reductions in the listed price of goods and services, offered by sellers to buyers in the business-to-business market.

Wholesalers

Businesses that buy goods in bulk from manufacturers or distributors and sell them in smaller quantities to retailers or other businesses.

Merchandising Company

A business that purchases finished products and sells them to consumers without changing their form.

Inventory

Goods or materials a business holds for the purpose of resale or production.