Which of the Following Statements Accurately Characterizes Buying Behaviour in Organizational

question 106

Multiple Choice

Which of the following statements accurately characterizes buying behaviour in organizational markets?

• A)Organizational buying behaviour is similar to consumer buying behaviour since individuals are involved in both processes.
• B)Purchase orders are usually small.
• C)Demand for industrial products is elastic instead of inelastic or derived because companies, not ultimate consumers, determine the quantity of goods produced.
• D)Fewer customers typically exist in organizational markets than in consumer markets.