Soon After Shell Solar Was Formed to Make Solar Power

question 46

Multiple Choice

Soon after Shell Solar was formed to make solar power panels that convert sunlight into energy, its engineers had to decide whether to manufacture the batteries that would store the energy or to purchase them from a German company. This would be an example of a_________ decision.

• A)reseller buying
• B)marketing mix
• C)reciprocal
• D)make-buy

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Definitions:

General Guidelines

Broad and nonspecific rules or principles that provide a framework within which actions can be taken.

Maintaining Goodwill

The effort to preserve or enhance positive relationships and reputation with others, often through ethical behavior and communication.

Buffers

Statements or elements in communication that soften the impact of a message, often used to prepare the recipient for bad news or criticism.

Apologize

Expressing regret or sorrow for having wronged someone, often as a way to repair a relationship.