Many Organizational Buyers Today Are Making Deliberate Efforts to Build

question 83

Multiple Choice

Many organizational buyers today are making deliberate efforts to build relationships that shape suppliers' products, services, and capabilities to their needs and those of their customers. This is known as:

• A)inverse marketing
• B)inside-out marketing
• C)demarketing
• D)supplier development

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Definitions:

Brightness Contrast

The difference in light intensity between two adjacent areas, making one appear brighter than the other.

Mach Bands

An optical illusion where the contrast at the edges of adjacent light and dark areas appears exaggerated.

Contrast Effects

A phenomenon in psychology where the evaluation of something is influenced by comparisons with recently encountered contrasting objects or people.

Lateral Inhibition

A process in neural networks of the brain where the activity of neurons inhibits the activity of neighboring neurons, enhancing contrast and sharpness in sensory pathways.