Tim Horton's Sells Its 'Child Smile' Cookies and Tells Customers

question 140

Multiple Choice

Tim Horton's sells its 'Child Smile' cookies and tells customers that all the profits from the sale of these cookies will go to underprivileged kids, Tim Horton's is engaged in:

• A)cause marketing
• B)profiteering
• C)social responsibility marketing
• D)goodwill marketing

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Definitions:

Prima Facie

A term meaning "on its face" or "at first glance," used to describe evidence that is sufficient to prove a fact unless contradicted by further evidence.

Employment Discrimination

Unequal treatment of employees or job applicants on the basis of race, color, national origin, religion, gender, age, or disability; prohibited by federal statutes.

Interviews

Structured conversations where questions are asked to assess the qualifications, abilities, or opinions of the interviewees.

Union Election

A process by which members of a labor union vote to elect representatives or decide on other union-related matters.