Examlex
Which of the following is not considered a type of organizational buying class?
Marketing Analytics
The practice of measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize return on investment.
Market Performance
A measure of the outcomes and results achieved by a company or product in a market context, often evaluated through sales, market share, or growth rates.
Supply Chain
The system of entities, individuals, processes, data, and assets engaged in transferring a product or service from the producer to the consumer.
Logistics
The coordination and management of moving goods from their point of origin to their final destination.
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