A Marketing Manager for United Way Reads in a Business

question 177

Multiple Choice

A marketing manager for United Way reads in a business journal that despite the Internet and television, North Americans are actively engaged in their communities. 54 percent have performed volunteer work and 78 percent have donated money to
Charities. She asks research and development personnel to identify possible new ad campaigns that will encourage this high levels of community-connectedness to
Continue. This ad campaign change is the result of the managerial activity:

• A)environmental scanning.
• B)macroeconomic analysis.
• C)strategic planning.
• D)ecological/technological forecasting.

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Definitions:

Income Statement

A financial statement that shows a company's revenue, expenses, and profit over a particular period, providing insight into its financial performance.

Fixed Costs

Fixed Costs are expenses that do not change with the level of production or sales, such as rent or salaries.

Volume of Activity

A measure of the quantity of work performed or the level of operations, often used to allocate overhead costs in activity-based costing.

Indirect Costs

Indirect costs are expenses that are not directly tied to a specific project, product, or activity, often including overhead costs like administration, facilities, and security.