Following on the 25th Anniversary of the "Back to the Future

question 18

Multiple Choice

Following on the 25th anniversary of the "Back to the Future" franchise, Nike has developed a new automatic lacing system for a range of high-top basketball shoes. Nike believes this new characteristic - promoted as quick tie - will make the new shoe a superior product. Due to increased costs of materials and production, the price will be about $150. Based on responses of people who have tried the new product, Nike is confident consumers will have a relatively favourable evaluation of the shoe. To have a favourable evaluation, consumers must first:

• A)consult a personal source of information.
• B)make a purchase decision.
• C)consult a public source of information.
• D)experience problem recognition.

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Definitions:

Organizational Behavior Knowledge

Organizational behavior knowledge refers to the understanding of how individuals and groups act within organizations, encompassing concepts such as leadership, motivation, and team dynamics.

Closed Systems

Systems that do not interact with their environment; in management and organizational context, it refers to companies that are insular and not receptive to external influences.

Systematic Research Methods

Organized, structured approaches employed in investigation or study to establish facts or principles.

Conceptual Anchors

Ideas or principles that are used as a reference point to understand or make sense of something new or complex.