Brands Must Be Cognizant of What Rumours Are Being Shared

question 19

Multiple Choice

Brands must be cognizant of what rumours are being shared on social media. For example, rumours that McDonald's hamburgers contained horsemeat is an example of:

• A)negative viral marketing.
• B)consumer ethnocentrism.
• C)a lack of back translation.
• D)cultural insensitivity.

Evaluate psychological concepts such as reactance and fundamental attribution error in explaining behavior in negotiations and conflicts.

Summarize experimental research findings on conflict, cooperation, and negotiation strategies, including specific studies like Deutsch and Krauss's "trucking game."

Discuss negotiation styles and their effects on the outcomes of conflict resolution.

Apply concepts of distributive and procedural justice, and equality and equity norms to understand reactions to resource distribution.

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Definitions:

Minimizing Costs

The process of reducing expenses and outlays to the lowest possible level while maintaining the quality and efficiency of operations.

Rating

A system for classifying or evaluating something, often in terms of quality, standard, or performance.

Advertisements

Paid announcements in the media intended to attract public attention to a product, service, or event.

Computer-Generated Animation

The creation of animated images and visual effects using computer software, extensively used in films, television shows, and video games.