Ruby Is Buying a New Watch Appropriate to Her Role

question 115

Multiple Choice

Ruby is buying a new watch appropriate to her role as the newest vice president at her company. She was overheard telling a co-worker, "The Rolex has a great reputation, but the Tag just looks nicer." In which stage of the purchase decision process is Ruby?

• A)alternative evaluation
• B)information search
• C)purchase decision
• D)problem recognition

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Definitions:

Relationships

The connections or associations between individuals, groups, or entities, characterized by mutual interactions and dependencies.

Exchange

A fundamental economic concept involving the giving of one thing in return for another, also applicable in social and organizational contexts.

Reciprocity

The mutual exchange of goods, services, favors, or support between individuals or groups, expecting a similar benefit in return.

Norm

A standard or guideline that is accepted and expected within a group, culture, or society, dictating behavior that is considered normal or appropriate.