The Objective and Subjective Attributes of a Brand That Consumers

question 104

Multiple Choice

The objective and subjective attributes of a brand that consumers use to compare different products are called:

• A)information sources.
• B)antecedent states.
• C)temporal states.
• D)evaluative criteria.

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Definitions:

Mass Media Advertising

The process of conveying promotional messages to large, widespread audiences through mediums like television, radio, newspapers, and the internet.

Sales Promotions

Short-term incentives aimed at encouraging the purchase or sale of a product or service, such as coupons, discounts, and contests.

Publicity

The act of publicizing or promoting something or someone through the media, without direct payment, to generate positive news coverage.

Interactive IMC Strategy

An approach to integrated marketing communications that emphasizes two-way interaction and feedback from stakeholders.