Examlex
The question "How long is the warranty for this smartphone?" would be asked during the _________stage in the consumer purchase decision process.
Independent Variable
In an experiment, the variable that is manipulated or changed by the researcher to observe its effects on the dependent variable.
Social Desirability Bias
A type of response bias in surveys or questionnaires where respondents answer in a manner that will be viewed favorably by others, potentially skewing results.
Confederate
An individual who is part of an experiment but pretends to be a participant while working for the researcher, often used to manipulate social interactions.
Social Desirability Bias
The tendency of respondents to answer questions in a manner that will be viewed favorably by others, potentially leading to inaccuracies in surveys or experiments.
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