Five Situational Influences Have an Impact on a Consumer's Purchase

question 31

Multiple Choice

Five situational influences have an impact on a consumer's purchase decision process which are the purchase task, social surroundings, physical surroundings, temporal effects, and:

• A)independent variables.
• B)dependent variables.
• C)frame of mind.
• D)antecedent states.

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Definitions:

Long-Term Investments-AFS

Available-for-sale long-term investments are those not classified as held-to-maturity or trading securities, and are reported at fair market value.

Short-Term Investments-AFS

Assets that are readily marketable and intended to be converted into cash within a short period, typically a year, classified as "Available for Sale."

Notes Payable

Short or long-term liabilities representing amounts the company owes on written promises to pay specified sums of money at future dates.

Equity Investments-AFS

Acronym for Available-for-Sale, equity investments are securities not classified as held-for-trading or held-to-maturity, and can be sold in response to liquidity needs.