Suppose a Soft Drink Company Sponsored a Made-For-Television Movie with the Understanding

question 2

Multiple Choice

Suppose a soft drink company sponsored a made-for-television movie with the understanding that subliminal images of its product logo would be interspersed throughout the program. Which of the following is the strongest argument that such a marketing strategy would be unethical?

• A)The images of the product logo might interfere with the plot and impact of the movie.
• B)The soft drink company may not have paid a fair price to have the images of its logo placed in the movie.
• C)The soft drink company would be attempting to influence the behaviour of the consumers in a manner the consumers might object to if they were aware of what was occurring.
• D)Soft drinks can cause tooth decay.

---

Definitions:

Pilot Test

An initial small-scale experiment or trial conducted to evaluate the feasibility, time, cost, risk, and adverse events of an innovative idea or project.

Prototype

A preliminary version, prototype, or iteration of a product developed to evaluate a concept or process, or to serve as an example for replication or educational purposes.

Capital

Financial assets or resources that businesses use to fund their operations and growth, including equity, debt, and other financial instruments.

Exit Strategies

Plans developed by a business or investor to sell, liquidate, or otherwise exit their position in an investment at an appropriate time.