Tums Antacid Stresses the Fact That It Is a Calcium

question 3

Multiple Choice

Tums antacid stresses the fact that it is a calcium supplement in its advertisements, and has the health benefits of calcium. Most people already know Tums contains calcium. The new promotion is trying to change the attitude toward Tums by:

• A)changing the perceived importance of the attribute.
• B)adding a new attribute and re-positioning the product.
• C)changing the basic product.
• D)adding a new attribute to the product.

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Definitions:

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