The Marketing Manager Asks Her New Employee to Conduct an Analysis

question 80

Multiple Choice

The Marketing Manager asks her new employee to conduct an analysis of the target market's lifestyle. Puzzled, the new employee thinks for a moment and then remembers That essentially, the Marketing Manager is asking for a(n) ________ analysis.

• A)demographics
• B)physiological needs
• C)social statistics
• D)psychographics

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Definitions:

Rods

Light-sensing nerve cells in the eye, at the posterior of the retina, that function in dim light but do not provide sharp images or detect color.

Cones

Light-sensing nerve cells in the eye, at the posterior of the retina, that are sensitive to color, provide sharp images, and function only in bright light.

Retinas

The light-sensitive layer of tissue at the back of the inner eye, essential for converting light into neural signals for vision.

Ciliary Body

The ciliary body is a part of the eye that includes the ciliary muscle, which controls the shape of the lens, and the ciliary epithelium, which produces the aqueous humor.