PRIZM Categories Help Marketers to Understand Consumers Better

question 14

Multiple Choice

PRIZM categories help marketers to understand consumers better. For example, residents of the "Lunch at Tim's" category are more likely to:

• A)be slow to adopt to social media
• B)not understand social media
• C)follow social media content
• D)produce social media content

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Definitions:

Production

The process of creating goods and services from various resources.

Materials A

A designation for a group of raw materials or components used in the manufacturing process of a product.

Pounds

A unit of weight commonly used in the United Kingdom and other countries that are part of the Imperial system; also refers to the British currency (GBP).

Sales Revenue

The total amount of money generated from selling goods or services before any expenses are deducted.