An Example of a Marketer-Dominated Source of Information for an External

question 68

Multiple Choice

An example of a marketer-dominated source of information for an external information search is:

• A)Consumer Reports magazine.
• B)consumer programs on talk radio stations.
• C)advertising.
• D)friends and relatives.

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Definitions:

UN Global Compact

A voluntary initiative based on CEO commitments to implement universal sustainability principles and to take steps to support UN goals.

Regulatory Agency

A governmental body responsible for enforcing laws and regulations to protect public health, safety, environment, and to ensure fair market competition.

Utilitarianism

An ethical theory that states that the best action is the one that maximizes utility, usually defined as that which produces the greatest well-being of the greatest number of people.

Greenpeace

An international environmental organization that promotes earth-friendly policies and actions.