As the Communications Manager for a New Home Builder in Town

question 97

Essay

As the communications manager for a new home builder in town, how would you use the PRIZM5 analysis tool to effectively target your market?

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Definitions:

Assimilation

The process by which individuals or groups adopt the culture, norms, and practices of another society, often losing their original identity.

Anomic Suicide

A term coined by Emile Durkheim referring to suicide resulting from insufficient social regulation and individuals feeling disconnected from society.

Connected

Being linked or related, especially in a social, digital, or networking context.

Lack Purpose

A feeling or state wherein individuals or entities see no clear meaning, direction, or worthwhile goal in activities or life in general.