At a Trade Show You Overhear One Supplier Telling the Other

question 48

Multiple Choice

At a trade show you overhear one supplier telling the other, "they have too much emphasis on prices, they discourage consideration of other important buying criteria, and they threaten supply partnership opportunities." What is this supplier likely referring to?

• A)traditional auctions
• B)supplier liaisons
• C)reciprocal arrangements
• D)reverse auctions

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Definitions:

Marketing Mix

The marketing mix is a foundational concept in marketing that outlines the several critical components of a marketing strategy, commonly identified as the 4Ps: Product, Price, Place, and Promotion.

Buyer Exchanges

The interactions and transactions that occur between buyers and sellers in the marketplace.

Seller

An entity or individual that offers goods or services for sale to consumers or other businesses.

Price

The amount of money required to purchase a good or service.