In the Consumer Purchase Decision Process When Consumers Scan Their

question 62

Multiple Choice

In the consumer purchase decision process when consumers scan their memory for previous experiences with products or brands, this is referred to as a(n) .

• A)purchase task
• B)problem recognition
• C)external search
• D)internal search

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Definitions:

Primary Key

A unique identifier for each record in a database table, used to ensure data integrity.

Default Value

The value a database automatically uses for a field unless the user enters another value.

Unstructured Data

Audio clips, video clips, pictures, and extremely large documents. Also called binary large object (BLOB).