An Example of a Marketer-Dominated Source of Information for an External

question 135

Multiple Choice

An example of a marketer-dominated source of information for an external information search is:

• A)friends and relatives.
• B)Consumer Reports magazine.
• C)point-of-purchase displays.
• D)consumer programs on talk radio stations.

---

Definitions:

Credibility

The quality of being trusted and believed in, often gained through expertise or reliability.

Effective Facilitator

A person skilled in guiding groups or meetings efficiently towards achieving their goals without taking a particular position in the discussion.

Dominate

To have a commanding influence over; to prevail or have control over.

Meeting Process

The structured approach to organizing, conducting, and following up on meetings to ensure they are efficient and productive.