Suppose a Soft Drink Company Sponsored a Made-For-Television Movie with the Understanding

question 2

Multiple Choice

Suppose a soft drink company sponsored a made-for-television movie with the understanding that subliminal images of its product logo would be interspersed throughout the program. Which of the following is the strongest argument that such a marketing strategy would be unethical?

• A)The images of the product logo might interfere with the plot and impact of the movie.
• B)The soft drink company may not have paid a fair price to have the images of its logo placed in the movie.
• C)The soft drink company would be attempting to influence the behaviour of the consumers in a manner the consumers might object to if they were aware of what was occurring.
• D)Soft drinks can cause tooth decay.

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Definitions:

Stock Value

Refers to the current financial worth of a share of a company's stock.

Electronics Company

A business involved in the design, manufacturing, and/or sale of electronic devices and components.

Probability Model

An analytical model that represents a random occurrence, defined by its set of all possible outcomes, the events contained in that set, and the likelihood of each of those events happening.

Probability Model

A mathematical representation of a random phenomenon, characterized by its sample space, events within the sample space, and probabilities associated with each event.