Using the Same Brand Name for Different Products Is an Application

question 155

Multiple Choice

Using the same brand name for different products is an application of which concept from behavioural learning theory?

• A)stimulus generalization
• B)selective retention
• C)selective comprehension
• D)stimulus discrimination

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Definitions:

Diversity Management

The strategic approach to recognizing, respecting, and valuing differences within the workforce to improve business outcomes.

Multicultural Workforce

Describes a diverse group of employees from various cultural backgrounds working in an organization.

Business Objectives

Specific, measurable goals that companies aim to achieve to ensure growth, profitability, and sustainability.

Diversity Management Initiative

Strategies and actions undertaken by organizations to create a diverse and inclusive work environment that respects and values differences among employees.