The Online Version of Word of Mouth, Involving the Use

question 127

Multiple Choice

The online version of word of mouth, involving the use of messages "infectious" enough that consumers wish to pass them along to others through online communication is accurately described as:

• A)infectious marketing
• B)buzz marketing
• C)viral marketing
• D)Internet marketing

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Definitions:

Policy Options

Various strategies or plans of action that policymakers can consider and possibly implement to address specific issues or challenges.

Comparative Advantages

The ability of an entity to produce goods or services at a lower opportunity cost than others, leading to more efficient economic outcomes.

Grammar

The set of rules and principles that govern the structure of sentences in a language.

Wikis

Collaborative websites or databases allowing users to add and edit content freely, often used for gathering and sharing information on various topics.