Walmart Decides to Run Two Different Ads in Toronto, Ontario

question 158

Multiple Choice

Walmart decides to run two different ads in Toronto, Ontario. One, in a predominant Chinese market, is written in Chinese; the other, in a large Italian area, is written in Italian. Walmart is engaging in what type of marketing?

• A)social marketing
• B)micromarketing marketing
• C)discriminatory marketing
• D)ethnic marketing

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Definitions:

Psychodynamic Theory

Freudian theory that unconscious forces determine behavior.

Defense Mechanisms

In psychodynamic theory, unconscious mental strategies that the mind uses to protect itself from distress.

Id

In psychodynamic theory, the component of personality that is completely submerged in the unconscious and operates according to the pleasure principle.

Ego

In psychodynamic theory, the component of personality that tries to satisfy the wishes of the id while being responsive to the superego.