When Holiday Inn Decided to Create a New Version of Their

question 19

Multiple Choice

When Holiday Inn decided to create a new version of their traditional hotel chain called Holiday Inn Express, they recognized that consumers were concerned about obtaining the best quality for a given price. This concept is known as:

• A)value consciousness
• B)value purchase
• C)price matching
• D)value business model

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Definitions:

Customer's Perception

The way in which consumers view or interpret a product, service, or brand based on their experiences and beliefs.