Marketers Can Now Reach Large Segments of the Canadian Population

question 20

Multiple Choice

Marketers can now reach large segments of the Canadian population efficiently and effectively because:

• A)more than 80 percent of Canadians are rural dwellers
• B)most Canadians are located outside of four major urban regions
• C)since the 1970s there has been a major shift in the Canadian population from urban to rural centres
• D)the top 10 CMAs account for more than 50 percent of the Canadian population

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Definitions:

Normal Balance

The side (debit or credit) of an account that is usually increased, reflecting its normal financial balance.

Financial Statement

A certified summary of all financial dealings and the fiscal posture of a business entity, a private individual, or any other party.

Contra-Asset Accounts

Accounts on a balance sheet that have a balance opposite to the normal balance of an associated account, used to lower the value of the associated assets (e.g., accumulated depreciation).

Sales Discounts

A reduction in the price of goods or services sold, offered by the seller as an incentive to buyers.