McDonald's Uses Different Promotional Messages in Different Parts of Toronto

question 56

Multiple Choice

McDonald's uses different promotional messages in different parts of Toronto, depending on the predominant language spoken. McDonald's is likely using which strategy?

• A)target marketing
• B)multicultural marketing
• C)segmented marketing
• D)geographic marketing

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Definitions:

Triad

Two terminal cisternae and a T tubule between them.

Mitochondria

Organelles found in large numbers in most cells, where the biochemical processes of respiration and energy production occur.

Skeletal Muscle Fibers

The long, cylindrical cells that make up skeletal muscles, responsible for voluntary movements through contraction.

Aerobic Respiration

The process of producing cellular energy involving oxygen; cells break down food into energy, producing carbon dioxide and water as byproducts.