The Set of Values, Ideas, and Attitudes of a Homogeneous

question 149

Multiple Choice

The set of values, ideas, and attitudes of a homogeneous group of people that are transmitted from one generation to the next is called:

• A)morals.
• B)reference groups.
• C)social class.
• D)culture.

---

Definitions:

Disintermediation

A source of channel conflict that occurs when a channel member bypasses another member and sells or buys products direct.

Directly Sells

The practice of selling products or services directly to the consumer in a non-retail environment, avoiding traditional retail channels.

Vertical Conflict

Disagreements or disputes between different levels of the same distribution channel, such as manufacturers and retailers or wholesalers and retailers.

Marketing Channel

The pathways or routes through which goods and services flow from the producer to the consumer, including intermediaries like wholesalers and retailers.