In 1998, F

question 35

Multiple Choice

In 1998, F. Hoffman-LaRoche Ltd. and BASF AG, two international pharmaceutical companies, were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the U.S. This is an example of how
________ forces affect the marketing environment.

• A)ecological
• B)regulatory
• C)social
• D)technologic al

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Definitions:

Sunspot Theory

A theory in economics that suggests that economic cycles might be driven by psychological factors or extrinsic shocks, rather than fundamentals alone.

Psychological

Pertaining to the mind or mental processes, often emphasizing the influence on behavior, perception, and emotion.

Endogenous

Refers to factors or processes that originate from within a system or model.

Bureau of Labor Statistics

An agency of the U.S. Department of Labor that collects, processes, analyzes, and disseminates essential statistical data to the American public, the U.S. Congress, other Federal agencies, State and local governments, business, and labor.