Last Year, Samsung Used a Print Ad Showing Their Latest

question 34

Multiple Choice

Last year, Samsung used a print ad showing their latest smartphone as an item for sale in a vending machine. Which generational cohort is Samsung most likely trying to reach?

• A)The baby bust generation
• B)Generation Y
• C)Baby boomers
• D)Generation X

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Definitions:

Carl Rogers

An influential American psychologist who founded the humanistic approach to psychology, emphasizing the importance of free will, self-efficacy, and psychological health.

Fully Functioning

Refers to an individual who is living their life to its fullest potential, often associated with Carl Rogers' conception of self-actualization.

Personal Relationships

Connections or bonds between individuals based on factors such as love, friendship, kinship, or professional interactions.

Humanistic Approach

A psychological perspective that emphasizes the study of the whole person and the uniqueness of each individual's experience.