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Practitioners Recognized the Need to Differentiate Businesses Before and After

question 191

Essay

Practitioners recognized the need to differentiate businesses before and after the Internet became an integral part of marketing. They have coined the term "pure-play online competitors" to
describe businesses that uses the Internet in their day-to-operation. List three ways that a pure play online business differs from the more traditional, pre-Internet business.


Definitions:

Transparency Button

A tool or option in graphic design and presentation software that allows users to adjust the opacity of an element.

Pattern Fill

A graphic design option that allows surfaces (like backgrounds or shapes) to be filled with a repeating pattern or texture.

Rows Across

Refers to the horizontal groups of cells in a spreadsheet or table.

Solid Fill

A graphic design term for a uniform color applied to a shape, cell, or area without gradients, patterns, or textures.

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