You Are in Charge of the Marketing Program for a Consumer

question 198

Multiple Choice

You are in charge of the marketing program for a consumer electronics company. You have been asked to think about developing a plan that will allow the firm to grow sales by at least 10 percent each year for the next five years. Prior to developing these plans you should engage in which of the following processes?

• A)environmental scanning
• B)macroeconomic analysis.
• C)strategic planning.
• D)ecological/technological forecasting.

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Definitions:

Northern Division

A geographical or organizational subdivision of a company or entity located in the northern region.

Break-even Sales

The amount of revenue needed to cover total costs, at which point a business neither makes a profit nor incurs a loss.

Overall

Pertaining to the total, aggregate, or general effect, situation, or assessment.

Absorption Costing

In this accounting method, the complete cost of manufacturing a product, taking into account direct materials, direct labor, along with variable and fixed overheads, is included in the product's price.