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Telus accepts their current profit level and focuses on increasing their market share, even though profitability may not be maximized. They are attempting to do what:
Source Traits
Stable and permanent traits that are the basic factors of personality, derived by the method of factor analysis.
Surface Traits
Traits that show a correlation but do not constitute a factor because they are not determined by a single source.
Personality
The combination of characteristics or qualities that form an individual's distinctive character, shaping their patterns of thought, feelings, and behaviors.
Factor
An element contributing to a particular result or situation.
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