McDonald's Uses Different Promotional Messages in Different Parts of Toronto

question 56

Multiple Choice

McDonald's uses different promotional messages in different parts of Toronto, depending on the predominant language spoken. McDonald's is likely using which strategy?

• A)target marketing
• B)multicultural marketing
• C)segmented marketing
• D)geographic marketing

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Definitions:

1840

The year that marks significant global events, including the beginning of the Opium War between Britain and China.

National Identity

A sense of a nation as a cohesive whole, represented by distinctive traditions, culture, language, and politics.

Democratic Political Institutions

Organizations and structures within a democracy that create, implement, and uphold the laws and principles of democratic governance.

1840

The year 1840 marks a period in history known for various global events, but without specific context, it generally represents the time point within the 19th century.