In a 2001 Survey Conducted Immediately After the World Trade

question 73

Multiple Choice

In a 2001 survey conducted immediately after the World Trade Centre attack, 47 percent of the women who responded to the survey said they were not going to treat themselves to small luxuries like manicures, and 54 percent said they would not be buying any expensive clothes. These results of this survey most directly relates to the __________ forces within the marketing environment.

• A)regulatory
• B)economic
• C)competitive
• D)social

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Definitions:

Risk Level

The degree of uncertainty and the potential financial loss associated with an investment or business decision.

Net Present Value

An evaluation metric that analyzes the profitability of a projected investment by discounting future cash flows to their present value and subtracting the initial investment cost.

Project Rate of Return

The expected return on an investment, estimating the profitability of a project or investment.

Fund Utilization

The process of using allocated funds or resources efficiently for intended purposes.