Define Generation X, and Explain Why It Is Important to Marketers

question 83

Essay

Define Generation X, and explain why it is important to marketers.

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Definitions:

Preferences

Specific likes or choices of an individual or group, often influencing decision-making.

Role Set

The array of roles a person occupies in a social structure, encompassing a variety of social expectations and behaviors.

Tasks

Set activities or duties to be completed in order to achieve a specific goal.

Position

A specific role or job within an organization that has defined responsibilities and authority.