Developing Marketing Plans to Reflect the Unique Attitudes, Ancestry, Communication

question 82

Multiple Choice

Developing marketing plans to reflect the unique attitudes, ancestry, communication preferences, and lifestyles of ethnic Canadians is called _________.

• A)ethnic marketing
• B)target marketing
• C)local marketing
• D)trend marketing

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Definitions:

Freedom of Choice

The right of individuals to make decisions for themselves without undue government restriction.

Society's Wants

The collective desires and needs of a community or society that drive demand and economic activity.

Exchange and Trade

The act of giving one thing and receiving another between two parties, typically involving goods, services, or both.