In Thinking About Starting an Ad Campaign on Facebook, the Brand

question 149

Multiple Choice

In thinking about starting an ad campaign on Facebook, the brand manager considers

• A)that each user who visits a Facebook Page will see the same advertisement.
• B)letting users specify ad positioning and placement on the Facebook Page.
• C)whether the ad has a balance of text, audio, and video when it is placed on users' Facebook Pages.
• D)tracking new sales produced by the ad by linking it to a coupon code, product, or promotional offer.

---

Definitions:

Formal Authority

The power granted to individuals or positions within an organization officially recognized by titles and duties.

Transcend Self-interest

The act of going beyond one's own personal needs or desires to consider and act in accordance with the needs and well-being of others.

Performance Standards

Explicit benchmarks, criteria, or specific targets against which the actual performance of an individual, group, or organization can be measured.

Democratic Leadership

A leadership style characterized by encouraging open communication and sharing decision-making among team members to guide direction.