Social Media Advertising Is Helpful to Brand Managers Because Consumers

question 33

Multiple Choice

Social media advertising is helpful to brand managers because consumers are ________.

• A)end users who buy products online
• B)active receivers who send UGC to both friends and advertisers
• C)traditional consumers who buy products in retail stores
• D)end receivers who buy products online

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Definitions:

Survey Researchers

Survey researchers design, conduct, and analyze surveys to collect data on opinions, behaviors, or demographics.

Correlational Research

A type of non-experimental research method that examines the extent to which two variables are related, without inferring a cause-and-effect relationship.

Prediction

The act of making an educated guess about the outcome of a future event based on current information or patterns.

Replication

The process of repeating a study or experiment to verify results and ensure reliability.