Brand Managers Can Use Twitter Strategically to Accomplish All of the Following

question 34

Multiple Choice

Brand managers can use Twitter strategically to accomplish all of the following, except:

• A)ignore user criticisms to develop happier customers.
• B)tweet on topics that provide information of value to their customers.
• C)follow Twitter profiles that mention their products.
• D)generate brand buzz by developing an official Twitter profile.

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Definitions:

Hypothalamus

A region of the brain responsible for hormonal control, regulation of body temperature, hunger, thirst, and other homeostatic systems.

Ghrelin

A substance primarily generated by the stomach, which encourages the feeling of hunger and communicates the need to eat to the brain.

Huge Appetite

An unusually large desire to consume food, which can be driven by physiological, psychological, or emotional factors.

Gain Weight

The process of increasing body mass through accumulation of fat, muscle, or other substances.