Using Social Media, a Brand Manager Tries to Select and Use

question 43

Multiple Choice

Using social media, a brand manager tries to select and use one or more social networks from the hundreds that exist. This often entails assessing (1) the number of daily visitors to the website, (2) _______, and (3) the focus of the website.

• A)the ability of the social network to pull controversial content
• B)the availability of social network to run apps
• C)the characteristics of these visitors
• D)the ability of the site to be measured in terms of its sales, profitability, distribution density, and other performance metrics

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Definitions:

Acquirer

Refers to an entity or individual that purchases or takes control of another company or asset.

Industry

a sector of the economy characterized by a specific kind of business activity.

Equity Carve-Out

A strategy where a company sells a percentage of an operating unit's stock to outside investors.

IPO

Initial Public Offering, the process by which a private company becomes publicly traded on a stock exchange by offering its shares for sale to the public for the first time.