If a Brand Manager Agrees to Pay $0

question 57

Multiple Choice

If a brand manager agrees to pay $0.25 for every 1,000 times their ad loads, up to $75 per month, it is referred to as

• A)cost per action (CPA).
• B)cost per thousand (CPM).
• C)negotiated cost.
• D)cost per click (CPC).

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Definitions:

Monetary Policy

The process by which a central bank, currency board, or government manages the supply of money and interest rates to achieve economic objectives like controlling inflation, consumption, growth, and liquidity.

President's Pleasure

A legal term denoting the indefinite detention of a prisoner because the head of state has not exercised their power to limit the period of detention.

Federal Reserve Act

Legislation passed in 1913 that established the Federal Reserve System as the central bank of the United States, intended to provide the country with a safe, flexible, and stable monetary and financial system.

Central Bank

The primary monetary authority of a country, responsible for regulating the financial system, issuing currency, and controlling inflation and interest rates.